Case Studies

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Revolutionizing marketing operations and customer experience for Central Finance

Central Finance (CF) is a leading licensed finance company in Sri Lanka founded in 1957, with an asset base exceeding Rs 114 billion and offering a diverse portfolio of services including savings and deposits, loans and advances, credit cards, insurance, and leasing. The company services over 170,000 customers across all regions of the island, from Colombo to Trincomalee and from Jaffna to Matara, via 103 branches and over 1,700 staff.

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